Ted Baker is launching an experiential marketing blitz with Street Party Sessions, “an immersive, digital-first series of performances by British musicians Jungle, Joy Crookes, Little Simz, Bastille and Alicai Harley”.
Fast fashion giant Boohoo Group on Monday published its international factory list, “meeting its transparency pledge to publish it within 12 months of the Independent Review produced by Alison Levitt QC”.
Following MSGM, a number of new, innovative brands are hitting the Milanese runway, including the likes of Shi.RT, by Aquilano and Rimondi, and Vitelli, headed up by Mauro Simionato and his experimental knitwear.
ASOS has become the latest big fashion name to enter gaming, although its new multi-million-dollar deal with esports brand Fnatic isn't just about a game, it's a partnership with the two firms collaborating more widely.
It was the young brands that offered up the most original runway shows in Milan on Friday, from Act N°1's live chamber orchestra and crinolines, to the hypnotic afterparty-like lighting effects at Sunnei.
In a busy Saturday in Milan, Giorgio went Zen master in his private palazzo, Dolce & Gabbana presented disco damsels, Ermanno Scervino refocused with force and Salvatore Ferragamo had a tricky delivery.
The catwalks were graced with playful and magnetic shows on Thursday, with MM6 hosting a cocktail hour runway show at a cult Milan bar, while GCDS unveiled a sexy and sparkly collection that screamed Studio 54.
The Covid-19 pandemic was far from the minds of designers at London Fashion Week, whose shows set out a vision of a more colorful, optimistic, and dynamic mood than has been seen in the past several months.
Friday morning in Milan was all about two labels built on Italian savoir-faire – Tod’s and Missoni, but where the former staged its best-ever ready-to-wear collection; the latter lost its way under a new designer.