Sports Direct unveils new concept for Flannels

By

Cajsa Lykke Carlson

Published
Sep 15, 2015

Luxury retail chain Flannels.com, which has stores in UK cities including Manchester, Liverpool, Leeds, Birmingham, Nottingham and Cardiff, is set to receive a makeover from owner Sports Direct.

Sports Direct acquired a majority in the company in 2012 and has now revealed plans for a new store concept. Sports Direct said it "takes inspiration from the highest level of store design with the aim of enhancing our position as the premium multi-brand retail destination."

Flannels sells brands including Gucci, Dolce & Gabbana, Moncler, Jimmy Choo, Stone Island and Kenzo. The main features of its new store design will be clean, simple lines to accentuate the product, detailed atmospheric lighting, and high quality materials.

The new stores will have a contemporary colour palette. Each floor will feature its own, subtle look and be targeted at the gender and relevant brand mix.