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Micro-influencers and K-Pop stars are key to beauty brands - report
The strong appeal of K-Pop stars and the authenticity of micro-influencers were vital to the marketing efforts of beauty brands in the second half of 2022, a new report from Launchmetrics has shown.
Beauty
Media
One billion users, but trouble mounts for TikTok
TikTok's breakneck rise from niche video-sharing app to global social media behemoth has brought plenty of scrutiny, particularly over its links to China.
Fashion
Media
Meta: Second round of layoffs will affect 10,000 jobs worldwide
On Tuesday, Meta Platforms, parent company of Facebook, announced that it will cut 10,000 jobs this year, its second wave of mass layoffs, as the sector prepares for a deep business recession.
Media
Google update reduces fashion brand visibility - report
In a worrying development for the UK fashion sector, it seems that “fashion businesses have experienced one of the biggest drops in visibility on Google following its last two algorithm updates”.
Fashion
Media
Campaigns
Fila launches Hailey Bieber campaign in India
Sportswear brand Fila has launched its new global campaign featuring American celebrity Hailey Bieber in India to showcase her take on the brand’s signature pieces.
Fashion
Campaigns
Hackett SS23 campaign goes on safari with Jenson Button
High-end menswear label Hackett has launched its SS23 campaign fronted by brand ambassador Jenson Button. The British label and the British F1 driver have been pictured in a safari setting.
Fashion
Campaigns
Dior taps designer’s daughter Rachele Regini for latest campaign
The house of Dior has tapped Rachele Regini, its cultural consultant, to star in its latest campaign for the Lady 95.22 handbag.
Luxury
Campaigns
Swiss label On moves into pro tennis with key signings
Swiss sportswear brand On has entered professional tennis, boosting its roster of elite athletes with signings including world number one and three-time Grand Slam Champion Iga Świątek, and rising star Ben Shelton.
Fashion
Campaigns