One brand that appeared to be gathering momentum is the house of Alaïa, which profited from haute couture week in Paris to present its latest ideas, many mined very literally from the house's unique archives.
Pandemic or not, the ultimate expression of luxury in fashion, the Paris haute couture season, will debut digitally Monday with almost 30 houses vying for the attention of the world’s most expensively dressed women.
AZ Factory, the fashion house led by Alber Elbaz that is the most widely anticipated new brand in the industry, is planning a talk show as well as exclusives on Net-A-Porter and Farfetch as part of its launch next week.
The Federation de la Haute Couture et de la Mode (FHCM), French fashion’s governing body, has released the show calendar for the next haute couture season in Paris, and despite the pandemic it’s going to be a busy week.
Alber Elbaz's AZ Factory, Charles de Vilmorin and Sterling Ruby are the three latest brands to be invited by France's Chambre Syndicale de la Haute Couture to show their collections from 25 to 28 January.