The head of marketing, who was in charge of renewing and positioning the brand with a revamped image, presented in 2019, will leave Desigual after three years. The company has not yet chosen a successor.
The Barcelona-based brand celebrates the first day of its seminar dedicated to sustainability and consumer experience in the fashion industry, organized in collaboration with the open innovation platform, Plug and Play.
The Spanish fashion marketplace led by Rafa Blanc and Blanca Miró has completed its second funding round, as it seeks to automate its operations and increase the number of designers in its catalogue from 120 to 1,000.
Coinciding with the launch of Desigual's start-up accelerator, FashionNetwork.com spoke to the Catalan label's CEO, Alberto Ojinaga, who explained the group’s new strategy centred on innovation and collaboration.
The company has become a pioneer in Spanish fashion with the launch of an accelerator in collaboration with Plug and Play. The programme could invest up to 15 million euros in projects over the next three years.