Watch brand Daniel Wellington, apparel brand Fashion Nova and four different Kardashian brands each earned multiple millions in Earned Media Value over Black Friday, thanks to product mentions on Instagram.
Kim Kardashian and Kylie Jenner are two of the biggest beauty entrepreneurs in the business, so it makes sense that the sisters have decided to collaborate for the second time on a new cosmetics collection.
Ulta Beauty's shares jumped on Thursday after it announced a 7.8 percent increase in comparable sales for the third quarter of fiscal 2018, prompting the cosmetics chain to update its full year guidance.
Jenner has taken to social media to announce the launch of three new Lip Kits, dropping on October 26. And what's more, she has shaken up the formula of her signature product, making it thinner and 'more comfortable.'
The reality TV star and makeup entrepreneur has been working on a special Halloween collection via her Kylie Cosmetics label, featuring freaky 3D packaging that includes motifs of ghosts, bats and cobwebs.