The cosmetics brand is partnering with the video sharing app and gaming media platform Enthusiast Gaming for the launch of TikTok Gamers Got Talent, a live series showcasing the TikTok gaming community’s skills.
The world of video games has proven to be a highly prized avenue of communication for brands during lockdown, with many taking new game ‘Animal Crossing’ by storm -- and discovering the promising potential of gaming.
Sustainability and the customer experience are more and more crucial for the luxury industry, as found in a study by media agency Initiative, which identified six clusters of luxury goods consumers in France.
The Kering-owned menswear brand has revealed its campaign for Spring/Summer 2020. Entitled “Tailoring Legends,” the campaign features brand ambassador Brad Pitt and celebrates the label’s 75th anniversary.
Louis Vuitton’s creative director for menswear Virgil Abloh has partnered with Japanese designer and Human Made founder Nigo to create a collaboration for Louis Vuitton which will launch for the pre-fall 2020 season.
The Italian luxury menswear label's perfume line will be launched in Q4 2020 and will be distributed through Lalique’s retail network, with a focus on Brioni’s key markets, among them the USA, Russia, Europe and Japan.
The luxury label has created the case for the League of Legends world championship trophy, awarded on Sunday in Paris, while Nicolas Ghesquière designed the outfit of Qiyana, one of the video game’s characters.