Paris Fashion Week has unveiled the schedule for the city’s next runway season, with a healthy 88 events listed on the official program, underlining the continued drawing power of the city as a "show" location.
Pierpaolo Piccioli took Valentino haute couture home to Rome on Tuesday and into a giant sound studio in the city’s legendary film studios the better to capture the grandeur of a very particular collection and moment.
Day three of the first ever entirely digital French haute couture week began not with the unveiling of a collection but with a teaser from Maison Margiela, summing up the most puzzling Paris in memory.
A strong and coherent image, a good international and online presence, and a certain agility have allowed designer labels to establish their success. This has proved a winning formula but it could evolve with Covid-19.
The Paris haute couture collections, to most fashion aficionados the ultimate expression of creative fashion, debuts in Paris on Monday morning, with the first digital season in the world’s greatest fashion capital.
Featuring over 80 brands including Drunk Elephant, Milk Makeup and Supergoop, the digital storefront allows users to purchase products directly from their Instagram feed or stories using Instagram checkout.
Renzo Rosso’s fashion group, owner of Diesel, Margiela, Marni and Viktor & Rolf, has announced the launch of an ultra-realistic digital showroom giving each of the group's labels its own distinctive, captivating space.