This season, the Milan Fashion Week Men’s has teamed up with London, and will welcome a spate of new names and major comebacks, from Gucci to Ferragamo, to bolster its programme and make up for 11 withdrawals.
The Milan Fashion Week Men, scheduled on January 10 to 14, will be half a day longer and will feature many come-backs and new names, among them Gucci and A-Cold-Wall, compensating for no fewer than 11 withdrawals.
There was a great of talk in Milan about 'sprezzatura', Italian for relaxed and being at ease. A suggestion that the city and its fashion needs to lighten up a little to entice new generation millennials to be consumers.
The three-day Milan Men's Fashion Week kicking off on January 11 features a much-changed line-up, losing eight names, including Giorgio Armani, and introducing eight new ones, among them John Richmond.
Art, happenings, exhibitions and novel parties are on the schedule in Milan this coming season – and of course a whole lot of menswear when the action starts on Friday evening, Jan 12 in the Italian fashion capital.
The fashion tradeshow, which came to a close in Milan, strengthened this edition with more than 300 exhibitors on show and a host of special projects targeted at international guests. However, Italian numbers were down.
Milan Men's Fashion Week Men's has wrapped up, leaving a stream of bright, zingy Autumn/Winter 2017 collections in its wake. When it came to beauty, however, the trend was softer, darker and more poetic.