Keeping any business alive these days is no easy task, doubly so for a family business like Missoni. We caught up with Angela Missoni, creative director and daughter of the founder Rosita, for her take.
The Italian brand has acquired T&J Vestor, which had licensed its Missoni Home line since 1983. The fashion label is hoping to reinforce this sector, with several hotel and interior design projects in the works.
Diversification, licensing and retail expansion, these are the strategic priorities for the Italian fashion label, which is about to enter China and is launching its first watches line in partnership with Timex.
Milan expects to host nearly 500,000 visitors on April 8-14 for the huge, city-wide event, an incredible opportunity for fashion and luxury labels to present countless projects and special initiatives.