Much has been made of millennials’ dedication to sustainable brands but, according to a new study from LIM College, a fashion product’s eco-friendliness may be far from their first consideration when making purchases.
On October 25, the Swedish denim brand will unveil a 125 square-metre store in Amsterdam’s 9 Straatjes shopping district. The shop, which will also house the Benelux showroom, will be the first Dutch branch.
H&M group owned-Cheap Monday has decided to bring sustainability to its main line for FW 18. Marketing director Rocky af Ekenstam Brennicke outlines the brand's strategy and the challenges to FashionNetwork.com.