Due to lack of participation, the Florence menswear show, whose June session had initially been postponed to September, will not take place. Organiser Pitti Immagine’s other summer shows will not be staged either.
Luxury industry leaders have assessed the impact of Covid-19 on the sector, envisaging a recovery only in the long-term, according to a survey by the Italian Fashion Chamber and Pitti Immagine, with McKinsey & Company.
Gucci’s creative director Alessandro Michele has announced, via Instagram, that the Italian brand will abandon the official runway season, and will instead stage only two shows per year in for the foreseeable future.
At the end of June, ahead of the new digital fashion weeks, Pitti Immagine will launch Pitti Connect, an online platform and marketplace reserved to the exhibitors of its physical shows, now postponed to September.
We all still remember the fashion show she staged at last June's Pitti Uomo, which featured featured 3,500 guests. This Friday, instead, Carine Roitfeld is organizing an amfAR fashion show of confined models on YouTube.
Trade show organisers have been forced to cancel the events planned for June, and are reviewing their plans. Among the options, postponements and ramped-up virtual solutions, as the end of lock-down remains uncertain.
Fashion labels are coming up with new strategies to deal with a menswear season that has been hugely compromised by the Covid-19 pandemic, forcing the cancellation of the June trade shows and fashion weeks.
After the serial cancellations of the June men's Fashion Weeks, the benchmark menswear show has announced the postponement of its next summer edition, which is now scheduled to be held in Florence on September 2-4.