Pitti Uomo unveiled a new vision of menswear elegance on Wednesday, hosting a runway show at the Fortezza da Basso that spotlighted some 30 brands participating in this winter's edition of the Florentine trade fair.
On the first day of Pitti Uomo, the city of Florence awarded its highest distinction, the Fiorino d’Oro (golden florin), to the boss of Kering, in recognition of the French luxury group's investments in Tuscany.
This season, the Milan Fashion Week Men’s has teamed up with London, and will welcome a spate of new names and major comebacks, from Gucci to Ferragamo, to bolster its programme and make up for 11 withdrawals.
The flags chosen as the theme of the Florentine menswear show, which opens on Tuesday, symbolise the diverse, international range of exhibitors of this winter session, featuring major names and special events.
54 fashion houses will show in Paris between 14 and 19 January. Although Celine may be sitting this one out, five new brands will be stopping by for the first time, while Jacquemus and Givenchy are making their return.