Three senior executives, Jordi Balsells (VP AP, Americas and CEEMEA), Guillem Gallego (CMO) and Balazs Krizsanyik (Country Manager Japan) outline Desigual’s strategy to succeed in Japan in an exclusive interview.
Rakuten is now the main sponsor of Tokyo Fashion Week. The event has been re-named as "Rakuten Fashion Week Tokyo" starting with the event’s upcoming edition for spring/ summer 2020, which will take place in October.
Rakuten Marketing, the division of the Japanese giant Rakuten in charge of targeting and advertising customisation, has appointed Anthony Capano to the newly created role of international managing director.
French digital experience platform Contentsquare has bought e-merchandising solution provider Pricing Assistant and Israeli firm Clicktale, a competitor of Contentsquare in the field of user experience metrics.
Experts say that when queues move faster, more people join. Customers don’t see cash leaving their wallets and focus on the satisfaction of a purchase, so they spend more; a psychology being tested out in Japan.
Walmart said it aims to list its Japanese supermarket unit Seiyu while keeping a majority stake in the business, amid on-and-off speculation the U.S. retail giant was looking to exit Japan where it has struggled to grow.