It’s difficult to think of a harder working designer in fashion than Kim Jones, creative director of Christian Dior’s men’s division; globetrotter; uber-collaborationist and, most recently, magazine editor.
The walls inside the Loewe show space within UNESCO were covered in glass cameos of Restoration and Renaissance notables this Friday. The fashion was stripped back and cleaned up, yet somehow more dramatic and resonant.
The chain is joining the rebranding wave and revamping its visual identity for the second time since it was launched. The new logo has already made its debut on the brand’s online store and social media accounts.