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2018 Staging: The most spectacular shows in 2018

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The staging of catwalks are becoming ever more spectacular… everything becomes possible in order to present a new collection, big brands attempt to provoke emotions, putting all senses at work. in 2018, the fashion industry once again created the craziest of settings.the more extraordinary the setting, the bigger the buzz they create.from a sandy beach with real waves at chanel to the dance spectacle at dior, we are transported throughout the world through these xxl settings. for example, the extravagant decoration at the heart of central park for ralph lauren’s 50th anniversary to the top of the world trade center for longchamp’s first show, celebrating their 70th anniversary. skyscrapers used as backgrounds attract many brands, working especially well for the setting of saint laurent’s first men’s show in new york and for tommy hilfiger’s latest show in shanghai.important monuments also create impressive pictures for social media. paris fashion week is perfect proof. saint laurent who is the all-round champion, used the eiffel tower as their background which was illuminated in white lights especially for their show. don’t forget, louis vuitton with their exceptional setting at the louvre, as well as their multicolored runway at palais royal for their first menswear collection by virgil abloh.let’s not forget the importance of art, as fashion has always been linked with architecture and works of art.moncler, the brand specialising in down jackets, offers a lively experience with its capsule collections from attractive designers presented in milan.the same power is seen at prada, who, last february received guests in their new building designed by the architect rem koolhaas.for kim jones’ very first show for dior men he chose to invite artist kaws who created an impressive giant rose sculpture.raf simons at calvin klein was also influenced by art using any warhol photos and sculptures by sterling ruby with a floor filled with popcorn to present her vision of both a scary and joyous america.it’s true that the state of the world and especially its future is felt more and more through some settings. designers search for new worlds: from an xxl ship carrying a robot at philipp plein, to an enchanting space base which settles at the heart of the louvre for louis vuitton. at moschino, aliens have already taken over, just like at gucci who pushes the boundaries of the unknown further and further, between fiction and reality… let’s take bets on what future settings will look like…